Digital Marketing & its Elements

Digital marketing is the practice of promoting products, services or brands through various forms of electronic media

Search Engine Optimization

This involves optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords.

Pay Per Click (PPC)

This is a form of online advertising where businesses pay a fee each time one of their ads is clicked.

Social Media Marketing

 This involves the use of social media platforms like Facebook ,Twitter, Instagram and Other websites to promote a product or service.

Email Marketing

This involves using email to promote products, services, or brands.

Content Marketing

This involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience.

Influencer Marketing

This is a form of marketing in which businesses partner with influential people in their industry to promote their products or services.

Video Marketing

This is the use of video content to promote products, services or brands on platforms like YouTube, Vimeo, TikTok and other streaming services.